Services Provided:

Talent Contracts & Coordination
Choir Direction
Music Arrangements
Music Production
Performance at Festival
Website Creation & Maintenance
Ticket Sales Promotions
“Believer” HBO Documentary Appearance
“Believer” Screening Panelist at HBO

LOVELOUD Fest is a music event bringing communities and families together to help ignite the vital conversation about what it means to unconditionally love our LGBTQ+ youth. Founded in 2017 by Dan Reynolds, the first LOVELOUD Fest sold out attracting more than 17,000 people to Brent Brown Ballpark in Utah County. Over 150 speakers and singers appeared before an exuberant crowd during the 6 hour event concluding with a performance by Imagine Dragons. A documentary of the festival’s origins and impact titled Believer was produced by Live Nation and presented by HBO. It premiered at the prestigious Sundance Film Festival with subsequent screenings at the Las Vegas MGM Grand and OUTFest in Hollywood. The second LOVELOUD Fest was produced in 2018 at Salt Lake City’s Eccles Stadium. It raised over $1 million for charities working to end LGBTQ+ youth suicide.

Highlights Reel

Talent Recruitment

Barb Young, festival producer and LOVELOUD board member, and I recruited performance talent for the LOVELOUD Choir from all over Utah with the addition of members of the Gay Men’s Chorus of Los Angeles.

Some of the choruses represented from Utah were Once Voice, Just PPL, Utah Valley University Chorale, BYU Singers, BYU Young Ambassadors, and The Mormon Tabernacle Choir. Other LGBTQ+ community and allies also sang in the LOVELOUD Choir.

Additionally, I helped Barb Young and Dan Reynolds recruit notable speakers such as Mindy Gledhill, Michael McLean, Alex Boyé, and Julianne Hough among others.

Talent Coordination

LOVELOUD came together at such intense speed that we were creating the supporting infrastructure as needs arose in real-time. When I realized the talent Barb and I were recruiting needed consistent up-to-date information I made web pages for them. It was far easier to give the approximately 150 people a link and then remind them to check for updates instead of addressing each of them individually through email or text messages.

Choir Website

Performers Website

Speakers Website

Music Arrangements

“I’ll Walk With You”

Barb Young contacted me about 4 weeks before the LOVELOUD Festival to recruit members of the Gay Men’s Chorus of Los Angeles to sing. Within a day, she also asked me to work with Neon Trees frontman Tyler Glenn to produce an arrangement of Carol Lynn Pearson’s children’s hymn “I’ll Walk With You” to be performed by Tyler along with Dan Reynolds and the LOVELOUD Choir. I was able to turn around a written arrangement within a couple days and then produce an audio track and rehearsal track within a week.

This song is ingrained into every LDS kid’s head from a young age. They believe that song by heart. Most people do not likely know the reason it was written. Its message was cloaked by images of physically and mentally challenged children, anyone who speaks differently, or has a skin tone different than one’s own. Carol Lynn Pearson explained her lyrics were written “for GAY kids who would eventually awake to their gayness within the dogma of the LDS religion.”

The performance happened early on in the festival, setting the tone. It became a highlight and probably one of the most impactful moments of LOVELOUD.

“It’s Time”

Glee featured Imagine Dragons’ “It’s Time” in 2012 during an episode in which gay character Blaine sings it to his boyfriend Kurt. Dan Reynolds started receiving letters from gay fans. They wrote him to praise the song but also to say his Mormon upbringing probably meant he doesn’t accept their sexual orientation.

“That was devastating and it broke my heart to get letters like that,” said Dan.

This was the beginning of Dan’s thoughts on how to show people that regardless of their sexual orientation or gender identity they are worthy. Five years later, the result was LOVELOUD.

Dan asked me to arrange back up vocals for “It’s Time” and invited the LOVELOUD Choir along with various performers and presenters to sing with him and Imagine Dragons on stage for the festival’s finale. 

Music Production

“I’ll Walk With You”

I worked with Tyler Glenn via email to create a rehearsal track for the LOVELOUD Choir. After notating each vocal part, I sang and recorded each voice to accelerate learning by the LOVELOUD Choir.


Festival Performance

I ended up conducting the LOVELOUD Choir to help inspire their energy and enthusiasm. Here is our live performance of “I’ll Walk With You.”

Festival Promotion

Initially, ticket sales were very slow. Utah culture is famously conservative. Many residents follow the tenets and leaders of the LDS Church. Attending the festival could have made them appear as if they were disobeying their religious leaders. LOVELOUD board members, producers, and Dan Reynolds personally made phone calls and sent emails to top church leaders asking for their support.

I have a personal relationship with Elder Ronald A. Rasband, a member of the Quorum of the Twelve Apostles (top ranking leadership in the church). I served an LDS mission under his leadership in 1996-1998. I called him about my involvement in LOVELOUD and explained my contributions as well as my motivations from being gay and also losing my sister to suicide in 2011. He was personally supportive but could not endorse the festival representing the church. I believe his conversations with the other Apostles were influential in getting their support.

The LDS Church released a statement just 10 days before the 2017 LOVELOUD event, supporting the effort “to foster a community of inclusion in which no one is mistreated because of who they are or what they believe.”

Suddenly ticket sales surged and sold out within days. 17,000 people came to the venue. Thousands more were turned away and many lined the perimeter fencing just to watch. There were no protesters outside the gates. There would be no surprises about why people were attending. They knew. They were “all in” to express love to the LGBTQ community within Utah. For over 6 hours, more than 120 performers and speakers shared messages and music focused on inspiring LGBTQ youth and rallying the community around them.

“Believer” Documentary

Believer takes its title from an Imagine Dragons song and features Dan Reynolds’ journey into championing LGBTQ+ acceptance in Utah and the LDS faith. His own questions lead through encounters with close friend Tyler Glenn (Neon Trees), LDS LGBTQ+ youth and adults, and those affected by suicide loss. At the story’s center is the creation and promotion of LOVELOUD.

I am featured in the documentary at the LOVELOUD Festival (performance and interview) and was a panelist for the screening at HBO in Los Angeles.

Production Company: Live Nation Productions for HBO
Director: Don Argott
Producers: Heather Parry, Sheena M. Joyce, Robert Reynolds
Executive Producers: Michael Rapino, Dan Reynolds, Don Argott, Adam Milano, Willie Mercer, Jeff Ciabattarri
Music: Hans Zimmer
Venue: Sundance Film Festival (Documentary Premiere)
Distributor: HBO
101 minutes


Who Makes the Rules Here?

Who Makes the Rules Here?


Services Provided:

Web & Mobile Responsive Site
Copy Writing
Photo Editing
Sound & Video Editing
Social Media Pages and Profile Images
Guest Booking




Who Makes the Rules Here? is a regularly recorded podcast hosted by the personality triangle of Kari Wuhrer, Jonathan Roberts, and Cynthia Laythree unlikely friends living in Hollywood, CA. Guests break the walls of our discussions divulging stories from their own lives. Conversations are as honest as each person allows themselves to be and no topic is taboo. Strong opinions flare and perceptions are shifted, but ultimately all is revealed as we seek to discover the influences by which we navigate our daily lives.

The concept for Who Makes the Rules Here? was originated by actress Kari Wuhrer who then brought on Cynthia Lay and ultimately Jonathan Roberts.

Visual Conceptualizations





Firefly Logos

Web & Mobile Responsive Site


Screen capture of Who Makes the Rules Here? website at

Photo Editing



Original Photograph



Services Provided:

Name Trademark
Photo Editing
Invitation (Print Version)
Invitation (Email Embed Version)
Fundraising Proposal
Pop-Up Press Kit
8″x10″ Full Color Autograph Sheets
T-Shirts and Merchandise
Stage Banner
iTunes Pass-along Cards
Social Media Pages and Profile Images
Voice Lessons and Vocal Coaching
Songwriting Coaching
Showcase Production


Melanie, McKenzie, and Madelyn Merchant are the oldest of 7 musical siblings from Gilbert, Arizona entertaining audiences from Arizona to New York. By 2006, Melanie had become a featured singer-songwriter and opened with an original song for a benefit event honoring the legendary Wynonna Judd. In the Summer of 2007, they formed their country-bluegrass band Melanie and Firefly to perform during Writer’s Night at the world-famous Bluebird Cafe in Nashville, Tennessee. They went on to share the stage with The Gin Blossoms, Ryan Shupe & The Rubberband, and Benton Paul later that year.


As they developed their sound, they were influenced by artists Michelle Branch, Martina McBride, Taylor Swift, and John Mayer and quickly moved from Bluegrass inspired Country to Country-Pop and they shortened their name to just Firefly. This sound coupled with lyrics of fairy tales, hope, love, and light became known as the Firefly sound.


In October 2009, they set their goals to raise funds to further their music careers and they asked Jonathan Roberts to produce a showcase for private investors. The concert and accompanying red carpet and VIP after-party was held in the private amphitheater, miniature golf course, and luxury pool deck of a very influential Phoenix philanthropist. In organizing the event, Jonathan assumed the roles of vocal coach, event designer, graphic designer, and publicist.



Firefly Logos


Screen capture of Firefly website at

Showcase Print Invitation

Firefly Showcase Print Invitation

Showcase Email Invitation

Firefly Showcase Email Invitation

Fundraising Proposal

Firefly Fundraising Proposal Page 1 of 2
Firefly Fundraising Proposal Page 2 of 2

Pop Up Press Kit

Firefly Popup Press Kit Cover
Firefly Pop Up Press Kit Inside View 3
Firefly Pop Up Press Kit Back Cover Open Windows
Firefly Pop Up Press Kit Inside View 1
Firefly Pop Up Press Kit Inside View 4
Firefly Pop Up Press Kit Inside View 2
Firefly Pop Up Press Kit Back Cover

Autograph Poster (11×14)

Firefly 11x14 Autograph Poster


Firefly 2 Color T-Shirt Design with Gold Foil
Firefly 2 Color T-Shirt on Black with Gold Foil

Stage Banner

Firefly Stage Banner
Firefly Stage Banner Design

iTunes Promotional Rack Cards

Firefly iTunes Promotional Rack Cards

iTunes Artwork

Firefly iTunes Artwork Fairytale
Firefly iTunes Artwork Home For Christmas

VIP Lanyards

Firefly VIP Lanyards

Vocal & Performance Coaching

Firefly performing “Love Today” at the Colgate Country Showdown.

Witney Carson

Witney Carson



Services Provided:

Voice Lessons and Vocal Coaching

Witney Carson is a professional dancer, choreographer and actress. She is the winner of Dancing With the Stars, Season 19. In 2014, she became Jonathan’s voice client through to expand her brand into musical roles.