Firefly

Services Provided:

Logo
Name Trademark
Website
Photography
Photo Editing
Invitation (Print Version)
Invitation (Email Embed Version)
Fundraising Proposal
Pop-Up Press Kit
8″x10″ Full Color Autograph Sheets
T-Shirts and Merchandise
Stage Banner
iTunes Pass-along Cards
Social Media Pages and Profile Images
Voice Lessons and Vocal Coaching
Songwriting Coaching
Showcase Production

Melanie, McKenzie, and Madelyn Merchant are the oldest of 7 musical siblings from Gilbert, Arizona entertaining audiences from Arizona to New York. By 2006, Melanie had become a featured singer-songwriter and opened with an original song for a benefit event honoring the legendary Wynonna Judd. In the Summer of 2007, they formed their country-bluegrass band Melanie and Firefly to perform during Writer’s Night at the world-famous Bluebird Cafe in Nashville, Tennessee. They went on to share the stage with The Gin Blossoms, Ryan Shupe & The Rubberband, and Benton Paul later that year.

As they developed their sound, they were influenced by artists Michelle Branch, Martina McBride, Taylor Swift, and John Mayer and quickly moved from Bluegrass inspired Country to Country-Pop and they shortened their name to just Firefly. This sound coupled with lyrics of fairy tales, hope, love, and light became known as the Firefly sound.

In October 2009, they set their goals to raise funds to further their music careers and they asked Jonathan Roberts to produce a showcase for private investors. The concert and accompanying red carpet and VIP after-party was held in the private amphitheater, miniature golf course, and luxury pool deck of a very influential Phoenix philanthropist. In organizing the event, Jonathan assumed the roles of vocal coach, event designer, graphic designer, and publicist.