ANASAZI Foundation is a non-profit intervention resource dedicated to restoring and strengthening parent-child relationships through wilderness programs. I was hired as Marketing Coordinator to develop a fresh, new visual brand to commemorate ANASAZI’s 20th anniversary. This included a new logo, web site, print collateral, and online/print marketing. This also included preparing for a 3-day gala for which I personally created themes and designed all print materials and visual media, among other creative duties.
This post is pretty extensive and yet does not show everything I created for ANASAZI Foundation.
LOGO
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Melanie, McKenzie, and Madelyn Merchant are the oldest of 7 musical siblings from Gilbert, Arizona entertaining audiences from Arizona to New York. By 2006, Melanie had become a featured singer-songwriter and opened with an original song for a benefit event honoring the legendary Wynonna Judd. In the Summer of 2007, they formed their country-bluegrass band Melanie and Firefly to perform during Writer’s Night at the world-famous Bluebird Cafe in Nashville, Tennessee. They went on to share the stage with The Gin Blossoms, Ryan Shupe & The Rubberband, and Benton Paul later that year.
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When I was working with Pop Country band Firefly, Cindy Goldney jumped aboard the management team as Booking Agent. She had formed her business but didn’t have a logo. I came up with this emphasizing the color gold and the word entertainment in a solid “gold line”:
Once I created the print version of this invitation, the email version was a snap. I used the images in a downward sequence, adding a bit of html code and sent out emails to the 50 or so potential investors who were invited to Firefly‘s private showcase.
Melanie, McKenzie, and Madelyn Merchant are the oldest of 7 musical siblings from Gilbert, Arizona entertaining audiences from Arizona to New York. By 2006, Melanie had become a featured singer-songwriter and opened with an original song for a benefit event honoring the legendary Wynonna Judd. In the Summer of 2007, they formed their country-bluegrass band Melanie and Firefly to perform during Writer’s Night at the world-famous Bluebird Cafe in Nashville, Tennessee. They went on to share the stage with The Gin Blossoms, Ryan Shupe & The Rubberband, and Benton Paul later that year.
As they developed their sound, they were influenced by artists Michelle Branch, Martina McBride, Taylor Swift, and John Mayer and quickly moved from Bluegrass inspired Country to Country-Pop and they shortened their name to just Firefly. This sound coupled with lyrics of fairytales, hope, love, and light became known as the Firefly sound.
In October 2009, they set their goals to raise funds to further their music careers and they asked me to produce a concert for private investors. We held it in the backyard of a very influential Phoenix philanthropist. In organizing the event, my roles were vocal coach, event designer, graphic designer, and publicist.
Unfortunately, I lost several hard drives a few years ago due to heat and I have no pictures of the evening. However, I have pieced together files from my email attachments of the graphic design elements. I created a new visual brand (here’s the old one) to tell the story of their message as a group sharing light to a world in twilight.
Visual Brand Components:
- New Logos
- Website
- Invitation (Print Version)
- Invitation (Email Embed Version)
- Fundraising Proposal
- Pop-Up Press Kit
- 8″x10″ Full Color Autograph Sheets
- T-Shirts and Merchandise
- Stage Banner
- iTunes Pass-along Cards
- Social Media Pages and Profile Images
