I have been singing since far before I can remember and have been fortunate to share the stage with great performers such as Wynonna Judd and Marie Osmond among others.
I also apply my branding and identity services through artist development empowering other people pursue their passion for singing, too. On ILoveToSing.com, I blog about the people I meet–singers and those in supporting roles in the industry–as well as promote contests, talk about what’s trending, and provide resources and products for personal or professional use. I am fortunate to have a great website name and have loved applying my graphic design skills to create a visually appealing brand for ILoveToSing.com.
Check out some of the design work I’ve done to create and maintain a consistently strong visual brand.
Once I created the print version of this invitation, the email version was a snap. I used the images in a downward sequence, adding a bit of html code and sent out emails to the 50 or so potential investors who were invited to Firefly‘s private showcase.
Melanie, McKenzie, and Madelyn Merchant are the oldest of 7 musical siblings from Gilbert, Arizona entertaining audiences from Arizona to New York. By 2006, Melanie had become a featured singer-songwriter and opened with an original song for a benefit event honoring the legendary Wynonna Judd. In the Summer of 2007, they formed their country-bluegrass band Melanie and Firefly to perform during Writer’s Night at the world-famous Bluebird Cafe in Nashville, Tennessee. They went on to share the stage with The Gin Blossoms, Ryan Shupe & The Rubberband, and Benton Paul later that year.
As they developed their sound, they were influenced by artists Michelle Branch, Martina McBride, Taylor Swift, and John Mayer and quickly moved from Bluegrass inspired Country to Country-Pop and they shortened their name to just Firefly. This sound coupled with lyrics of fairytales, hope, love, and light became known as the Firefly sound.
In October 2009, they set their goals to raise funds to further their music careers and they asked me to produce a concert for private investors. We held it in the backyard of a very influential Phoenix philanthropist. In organizing the event, my roles were vocal coach, event designer, graphic designer, and publicist.
Unfortunately, I lost several hard drives a few years ago due to heat and I have no pictures of the evening. However, I have pieced together files from my email attachments of the graphic design elements. I created a new visual brand (here’s the old one) to tell the story of their message as a group sharing light to a world in twilight.
Visual Brand Components:
- New Logos
- Invitation (Print Version)
- Invitation (Email Embed Version)
- Fundraising Proposal
- Pop-Up Press Kit
- 8″x10″ Full Color Autograph Sheets
- T-Shirts and Merchandise
- Stage Banner
- iTunes Pass-along Cards
- Social Media Pages and Profile Images