In expanding Firefly‘s reach and fanbase, I created social media accounts for Facebook, Twitter, YouTube, Reverbnation and Flickr (this was also when MySpace was still desirable so I did that too). No matter where you went on the web, Firefly once had a distinctive visual brand that matched their message. Every web address or profile name is easily remembered as “iheartfirefly.”
Over time, each website has changed its functionality, appearance, and user audience. Additionally, Firefly was given responsibility to manage their own accounts so none of the pages look as they once did when everything was streamlined in the visual brand I created for them.
Whether use at 120×120 pixels or reduced to 16×16 pixels, the idea was that you could still identify them by their logo and faces anywhere on the web. Here is the profile picture most often used by Firefly on each account:
