Many times the first impression a person gets is what they see of an artist before they even hear them sing. So, I invest greatly in helping artists convey the message of their brand visually.


This is one of my favorite hand-crafted projects I’ve created to promote a musical act. I came up with this “pop up” press kit when thinking about Firefly‘s song “Fairytale.” I wanted to present their pictures, music, and story in storybook fashion to potential investors and producers and quickly impress them. (I’m glad to say it worked!)


Each kit is made of 3 sheets of heavyweight 18×13 inch paper and a CD. When folded flat the kit measures 13 inches wide by 9 inches tall and is about 1/4 inch thick. All cuts were made by exacto knife and pieces folded assembled with glue then the kit was shrink wrapped by hand.


Front Cover:

Press Kit Cover Front


Inside with cut/score lines for internal stands (See how these are made and operate, click here):



Inside assembled with hands and flourish components:

Pop Up Kit Inside Edited 2


Inside from an angle to see pop up elements:

Pop Up Kit Inside Angled Edited


Inside Above:

Pop Up Press Kit Inside Above Edited


Inside Side View:

Pop Up Press Kit Inside Side Edited


Inner Layer of the Back:




Press Kit Cover Back


Back with windows open to reveal faces of Melanie, McKenzie, and Madelyn behind the main instrument they play:

Pop Up Kit Inside Edited


What kinds of things do you do to develop a visual part of a message? Is it graphic design, fashion, choreography, Sign Language, etc.? I’d like to know what you are doing. Thanks! – JR


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