Social Media: Firefly


In expanding Firefly‘s reach and fanbase, I created social media accounts for Facebook, Twitter, YouTube, Reverbnation and Flickr (this was also when MySpace was still desirable so I did that too). No matter where you went on the web, Firefly once had a distinctive visual brand that matched their message. Every web address or profile name is easily remembered as “iheartfirefly.”


Over time, each website has changed its functionality, appearance, and user audience. Additionally, Firefly was given responsibility to manage their own accounts so none of the pages look as they once did when everything was streamlined in the visual brand I created for them.


Whether use at 120×120 pixels or reduced to 16×16 pixels, the idea was that you could still identify them by their logo and faces anywhere on the web. Here is the profile picture most often used by Firefly on each account:

Firefly Promo Image

GRAPHIC DESIGN: Firefly on iTunes


iTunes requires artwork to be submitted the same time as music so everything can be registered as a bundle. We had the music but needed artwork so here is what I came up with using elements of their visual brand design portfolio.



When Firefly got their first tracks loaded to iTunes it was very exciting but we knew they needed something tangible to remind fans to go home and download their music after seeing their show. So, I created these printed cards:

Firefly iTunes Cards


Later, Firefly decided to release a Christmas single and we kept the iTunes artwork within the parameters of their visual brand:

FIREFLY Home for Christmas iTunes

PRINT DESIGN: Firefly Stage Banner


This is a free-standing banner I created for Firefly. It’s important to have your name visible where your audience can see it. Many times they will not know who you are if you they did not come to see you specifically. Make sure to add your web address too so they can find out more about you and future shows.


McKenzie Merchant of Firefly playing near her band stage banner:

firefly stage banner with mckenzie


Banner Design:

Firefly Stage Banner Tall




I designed this 8″x10″ poster as part of Firefly’s merchandise line. During the Recession, fans bought smaller ticket items but still made some purchases. Many just wanted something for the girls to sign and this was an affordable solution in addition to concert tickets and t-shirts.


Firefly Poster 11x14



This is the original design for Firefly’s private showcase and then continued printing them for future concerts and events. We printed white ink with gold foil on black for adults and purple for young girls.



Firefly T Shirt Edited

Package Design: Firefly’s Pop-Up Press Kit


Many times the first impression a person gets is what they see of an artist before they even hear them sing. So, I invest greatly in helping artists convey the message of their brand visually.


This is one of my favorite hand-crafted projects I’ve created to promote a musical act. I came up with this “pop up” press kit when thinking about Firefly‘s song “Fairytale.” I wanted to present their pictures, music, and story in storybook fashion to potential investors and producers and quickly impress them. (I’m glad to say it worked!)


Each kit is made of 3 sheets of heavyweight 18×13 inch paper and a CD. When folded flat the kit measures 13 inches wide by 9 inches tall and is about 1/4 inch thick. All cuts were made by exacto knife and pieces folded assembled with glue then the kit was shrink wrapped by hand.


Front Cover:

Press Kit Cover Front


Inside with cut/score lines for internal stands (See how these are made and operate, click here):



Inside assembled with hands and flourish components:

Pop Up Kit Inside Edited 2


Inside from an angle to see pop up elements:

Pop Up Kit Inside Angled Edited


Inside Above:

Pop Up Press Kit Inside Above Edited


Inside Side View:

Pop Up Press Kit Inside Side Edited


Inner Layer of the Back:




Press Kit Cover Back


Back with windows open to reveal faces of Melanie, McKenzie, and Madelyn behind the main instrument they play:

Pop Up Kit Inside Edited


What kinds of things do you do to develop a visual part of a message? Is it graphic design, fashion, choreography, Sign Language, etc.? I’d like to know what you are doing. Thanks! – JR


Copywriting: Firefly Fundraising Proposal


When Firefly asked me to produce their private fundraising showcase, I worked closely with their dad Mike Merchant to compose this proposal. The night was a success. By the end of the evening, the host asked for us to meet with him. During the meeting he counter proposed to be Firefly’s sole investor. (He also wanted to discuss development of!)