Melanie, McKenzie, and Madelyn Merchant are the oldest of 7 musical siblings from Gilbert, Arizona entertaining audiences from Arizona to New York. By 2006, Melanie had become a featured singer-songwriter and opened with an original song for a benefit event honoring the legendary Wynonna Judd. In the Summer of 2007, they formed their country-bluegrass band Melanie and Firefly to perform during Writer’s Night at the world-famous Bluebird Cafe in Nashville, Tennessee. They went on to share the stage with The Gin Blossoms, Ryan Shupe & The Rubberband, and Benton Paul later that year.
As they developed their sound, they were influenced by artists Michelle Branch, Martina McBride, Taylor Swift, and John Mayer and quickly moved from Bluegrass inspired Country to Country-Pop and they shortened their name to just Firefly. This sound coupled with lyrics of fairytales, hope, love, and light became known as the Firefly sound.
In October 2009, they set their goals to raise funds to further their music careers and they asked me to help produce a concert for private investors. We held it in the backyard of a very influential Phoenix philanthropist. In organizing the event, my roles were vocal coach, event designer, graphic designer, and publicist.
Melanie, McKenzie, Madelyn, and me on the red carpet step and repeat:
Here are a few highlights of their graphic design elements. Setting out seeking investors, I created a new visual brand (here’s the old one) to tell the story of their message as a group sharing light to a world in twilight.
Click on each Header for information on the creative process: